Alternative Rock: Fiercely Iconoclastic, Anti-commercial, Motivational Music

Music is the rhythm of life and possesses the power to revive stale heart, mind and soul. Music has that great power of expression of an artist’s mind, his zeal, emotions and vivacity. Music can make the blood flow in opposite direction and that is why music plays a vital role in nurturing revolution by providing great motivation. Alternative rock is also that precious stone picked up from the sea of innovation. Alternative rock is essentially an umbrella term for underground music that has emerged in the wake of the punk rock movement since the mid 1980s. Throughout its history, alternative rock has been largely defined by its rejection of the commercialism of mainstream culture. The music now known as alternative rock was known by a variety of terms before “alternative” came into common use. “College rock” was used in the United States to describe this awesome music during the 1980s due to its links to the college radio circuit and the tastes of college students.
In the United Kingdom the term “Indie” was preferred; by 1985 the term “Indie” had come to mean a particular genre, or group of subgenres, rather than a simple demarcation of status. As a musical genre, alternative rock consists of various subgenres that have grown from the indie music scene since the 1980s, such as grunge, Britpop, Gothic rock, and Indie pop. These genres are unified by their collective debt to the style and/or ethos of punk, which laid the groundwork for alternative music in the 1970s. Alternative bands in previous times used to play in small clubs, at that time there was no advertising medium so it was advertised through world of mouth as a result alternative rock became popular among youth. Alternative rock does not have any particular musical style but many performers have made up their own style by including distorted guitars. Sounds range from the dirty guitars of grunge and the gloomy sound scales of gothic rock is the specialty of alternative rock.
Lyrics in alternative rock songs typically address issues concerned with society such as drugs, depression and environment. Alternative rock has that approach that can awake youth and can make them realize their potential. Alternative rock performers differentiate themselves from their traditional rock predecessors as they want to sing it for a greater diversity and experimentation in music. Alternative rock performers produce catchy as well as motivational music. Though their music–with its emphasis on distorted guitars and ambiguous lyrics doesn’t suit to commercialize society. Expressions explained by alternative rock songs are 3-4 minutes long, with catchy riffs and steady beats. Alternative rock aims to reach out to a new generation of youth with high energy, melodic music which spoke to contemporary social issues.
Defining music as “alternative” is often difficult because of the application of the word alternative. On one hand alternative describes challenging music that protest commercialization and mainstream values. On the other hand alternative word is used by music industry to mention available options. Whatever the meaning that word carries out, but the fact is that the alternative rock is exactly what present youth need to get motivated.